Monthly Archives: February 2018

LED TV – Don't Be Fooled, Understand the Technology First

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Thinking of buying an LED TV, well….Stop! Before you spend in excess of $1500, you need to cut through the jargon and hype to truly understand the technology that you’re actually spending your hard earned money on. TV manufacturers and the media are very good at convincing us that the latest products incorporate the most cutting edge technology and are a must have. Lets get real here, to the average consumer most of this jargon is just down right confusing.

A new range of LED TVs that have hit the market with a big buzz. Samsung have crept through the backdoor and have released the 7000 series range boasting LED technology.

That’s great…but what is this LED technology thats being boasted?

Current LED TVs – The Truth The term ‘LED’ stands for Light Emitting Diode and as you may well know LEDs are used in many of our devices at present, however in terms of the current line of LED TVs, the actual LEDs are used for the backlight of the TV ONLY and not the TV display themselves. If you consider that current TV technology uses CCFL (Cold Cathode Fluorecent Lamps), there is no doubt that an LED backlight is a more efficient form of backlight.

However, the important point here is that the LED television’s display is actually LCD (Liquid Crystal Display), it is the backlight only that is made up of LEDs. So there are two major technologies at use here; LCD for the display and LED for the backlight. In essence a more advanced form of LCD TV.

When you compare this technology to a true LED display TV. Displays such as OLED (Organic Light Emitting Diode) will self illuminate, utilizing an internal thin layer of LED for its display only.

The fact that the ‘LED TV’ term has been used to describe a type of LCD TV is a cunning move on Samsungs part, but genius in terms of marketing, since it capitalises on the current buzz in the TV market of true LED display TVs such as Sony’s XEL-1 OLED TV.

LCD TVs with LED Backlights – The Improvements Now that we’ve established that this is LCD TV with an LED backlight, lets look at how this new range of TV improves on current TV technology such as plasma and standard LCD in 3 key areas:

1. Picture Quality Quite simply, the picture quality has been improved over standard LCD and Plasma, because the range of colours have increased. The utilization of Light Emitting Diodes as a light source instead of traditional lamps provides a higher contrast ratio because the LED produces blacker blacks and whiter whites, this is the key to achieving quality images on screen.

2. Environment LED Technology consumes less power than current backlight TV technology, making a saving on your energy bills.

3. Slimmer Models. Since no provision for a conventional light source is required, LED TVs can be made ultra thin, this makes for a thin, sleek, more attractive model.

Decisions, Decisions If you are in the market for a TV now and want a picture quality in advance of current standard LCD and Plasma ranges on the market, then you cannot go far wrong with an LED TV.

However, if you are in no hurray to purchase a television at this present time and require a TV with technology that will keep it at the forefront of cutting edge, in terms of LED technology, OLED TV is the real deal. Laser TV is another option to explore.

Both are emerging technologies and require patience as they find their place in the market with the correct size screens for your home. These TVs may also require you to dig a little deeper into your bank balance.

The moral of the story is to understand the technology behind the product in great detail before you part with your money, the choice is yours.

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Publicity And Media Solutions

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When you think of giving a site or product exposure, people immediately think of advertising in say – The local papers, yellow pages, TV, Radio Ads, Fliers and all other sorts of advertising media. Publicity is none of the above. Advertising is Advertising and Publicity is Publicity. The way to describe Publicity is that it is usually done by writing a story or a description of something funny that happened on the way home or some topical event. This story usually involves you – but it also involves mentioning your business, giving your Name, Email, website address and anything else you wish to put into the article. This article or story is then submitted to your local newspaper editor, the local radio station, free newspapers and any other media looking for a good story to fill up their paper so that they don’t have to go looking for news.

Depending on how well the article is written as to how willing the media will be to accept your article. You may have also taken some photos or videos of the event you saw which you can admit as well. If you have written a story of your new restaurant make it credible, detail what type of food you are going to be serving, giving them an idea of what will be on the menu, what type of service they can expect and whether it is licensed or not. Also mention any successful restaurants, cafes or any eateries that you have been connected with. Mention how experienced your staff is and where they worked before. Mention how the food will be cooked and what garnishing and extras you will be serving with your meals.

All this is to encourage the reader to come and sample all your restaurant has to offer, and if the customer is hungry and eager – whatever you do don’t disappoint them. Publicity for other businesses roughly follows the same formula. You mention your Qualification, your staffs qualifications, how the establishment is set up and of courses tell them the address of your business so that they can find it. Putting a large address number at the front of your building if practical makes it much easier for you to be found. You do want people driving up and down and giving up when they can’t find it. Also if it is practical you should have a large sign and several smaller ones so that customers can see where you are whichever direction they are coming from.

If you want to put a story on TV for free or paid TV naturally you have to try and do it yourself which is usually fine if you are putting a video on YouTube or Google Video or one of the other video sites. If you want to put a small story on TV on some of the cable channels you can do it yourself, but on regular TV, you want to come across as semi professional and not a backyard, fly by night experience. There are a lot of Media professionals that are quite competitive price-wise, even compared to newspapers.

Someone once said “All Publicity Is Good Publicity”. Why do you think people throw TV, s out of hotel windows, get married for 24 hours, spend $3million on their wedding. That is because the publicity that comes from such events, makes people famous, saves careers, gets full front page, prime time TV exposure, publicity which you can not buy. It is a great way to keep people in the foreground and have people talking about them. Odd Strange and Eccentric people sell newspapers and TV time.

People who are loved by some and hated by others are a very salable item, with managers lining up to sign them up no matter what they are famous for. Therefore your business must try to find something about it that people will talk about!

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Digital Media Player Tips for Finding the Ideal Media Player for Your Home

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Buying a Home Media Player for your home can be very challenging. There are a wide variety of formats, and discovering your missing a critical one after buying can be very disappointing. You also need to make sure you have all of the connectors you will need for your home theater system. Nothing is quite as frustrating as getting your home media unit unpacked, and not being able to connect it, or play the movies you want to watch. Here is a list if important things to consider when choosing a HD digital media unit for your home.

1. Make sure your home media player matches your home network. Do you need a wireless media system, or is your home wired with network connections? Your HD digital media system will use the same network you use for sharing the internet with other family members.

2. Are you only going to watch media you store on your home media player? Some newer models will allow you to watch YouTube, NetFlix Movies, and other streaming feeds from the internet. An HD streaming media player gives you more flexibility for your entertainment. A media streamer allows you to watch all of your favorite video streams, without using your PC. Media streaming is also critical for any video on demand systems. You will not be downloading the video, you will be streaming it from their servers.

3. One critical component to any home media player is storage space. Is the storage built in, or will you be using external USB drives? Some digital media systems also work with network attached storage, allowing you to keep you hard drives away from your TV, safely stored in another room. Make sure you have plenty of storage. You will possibly want terabytes of storage, instead of gigabytes.

4. Connections is another critical piece to the puzzle. For your big screen TV you will want to have a HDMI video connector. Look for the SPDIF protocol for the highest quality digital audio for your surround sound system. If you have an older television you want to make sure the home media player includes composite and component outputs.

5. You want to review the different formats you can play on the digital media player. Don’t settle for a limited set of formats, you need a wide range of capability to guarantee your satisfaction. You’ll want support for AVI, MPEG1, MPEG2, MPEG4, VOB, H.264, X.264, MOV, and WMV files. If you have any special video needs, make sure to check on them. Your home media system is not only for movies, but also should support photos, and audio. Check for these photo formats, JPEG, GIF, TIFF, BMP, and PNG, for the widest support. On audio you will want support for MP3, WAV, WMA, AAC, DTS, and possibly a few more.

6. Make sure your home media player is going to seamlessly work with your various pieces of gear. Check to see if you can plug in your camera to transfer pictures. Consider the ease of access from the PC’s in your home. Review the interface for using the digital media system in your entertainment area, to make sure you’ll enjoy working with it.

As you can see, just running to the store and buying the first Home digital media player you see is not a great idea. You need to do a little homework, and make sure to fill all of your important requirements. When you select the right system, you will have years of enjoyment. With the wrong system, you’ll wonder why you ever spent the money. Choose wisely, and enjoy your new entertainment experience with your home media player.

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Delivering Highly Successful Online Video and Viral Campaigns

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There are many that say that the creation of high traffic viral campaigns is a science and not an art and that luck has little to do with it. There are arguments for and against, although there are some expert providers in this space who may ether agree or disagree with this argument and there are some that actually it is both a science and an art.

Recent examples of online videos going viral include:

Konyvideo– This video was clearly designed to go viral, but it is unlikely that the author thought that it would attract an audience of over 75 million viewers across the planet however was this because that it ticked the “Social Controversy” box?

Anfield Cat – This is a more uplifting online video clip, but I ask myself was the cat let out of the bag by accident or was it a cleverly designed video campaign by an animal lover who knew how to create and design a viral campaign.

1. Capture the Moment

There are several events that enable us to Capture the Moment and companies are using these events to project their brands onto the consumer. One example would be Paddy Power’s video campaign “Chav Tranquilizer’s“. This clearly combines humour with the traditional, more commonly viewed stiff upper lip event of the Cheltenham Festival.

Paddy Power has clearly captured the moment and integrated the content and the Cheltenham event with the brand making use of laughter and light humour.

2. High Quality and Relevant Content

Using the same Paddy Power example, the content and setting was clearly relevant in terms of the brand and capturing the audience in a funny way. This campaign was genuinely creative and the content was highly relevant to the target audience. This was clearly meant to be controversial which typically engenders “Social Sharing“;

3. Social Sharing

The Paddy Power campaign was clearly designed as a viral marketing tool; hence it was designed with Social Sharing in mind. People use all types of social sharing mechanisms, such as traditional email.

If you Google Chav Tranquilizer’s“, you will see comments about this campaign being banned on TV. This brings into play the “Social Controversy” approach, which has clearly been integrated into this video ad with a view to creating Social Conversations on a grand scale;

4. Brands and Products

It is vital that the content, the campaign theme and the setting are clearly identifiable and relevant to the brand and to the product. This is to ensure the brand and ultimately the end product engages with the target audience. Remember, not to be too commercial, this is generally a consumer put-off and will not engender “Social Sharing”. Viral campaigns are largely used to engender brand awareness; however brands are also now using online video advertising to launch products and services.

5. Consumer Attention Span

Content length is vital to get right. Too short and you can lose the message, too long and you can lose the audience. Therefore, it is important to ensure the first ten to fifteen seconds really captivate the viewer and at all costs avoid long load times for videos and games. Rememberevery consumer is just one click away from your competitor. With technology, consumers are becoming increasing impatient; hence their attention span is reducing.

capture your consumer, draw them into your world and make your message stick in their mind;

6. Viral Video Seeding

Unless the content is exposed to high numbers of users it is unlikely that the video advertisement will become a truly viral campaign.

To improve the likelihood of a truly viral campaign, it is vital that the video ad is properly seeded (geography / brand / product / context / relevance) with relevant distributors as well as with the highly known video viewing sites and blogs.

Once seeding is properly undertaken the content should take care of itself via “Social Sharing” hence on the basis that that the content works this will lead to a successful viral campaign;

7. Technical issues and bandwidth

Bandwidth has been an issue in the past but most providers have overcome this with much more robust technical solutions.

High volume viral campaigns would usually be viewed from sites like YouTube or similar video sharing sites; once the word spreads you then need to ensure that:

(i) other distributors have similar levels of bandwidth capabilities and that the quality of the content is not spoiled by bandwidth viewing issues;

(ii) the video ad formats you provide are used by the large majority of consumers and have minimum resistance to viewing; hence be wary of video formats that require special plug-ins or software upgrades. Use a few of the most common formats and ensure that consumer compatibility remains in the high ninety-nine percentile;

8. What’s in it for the Consumer?

The reason commercial radio and TV advertising has been and continues to successful is due to the fact that there is something in it for the consumer.

Radio stations generally play the latest and most popular music whereas commercial TV content is generally of a high-quality to attract a certain audience, with TV commercials being shown in between TV advertisement breaks. Therefore there is clearly something in it for the consumer with commercial radio and TV media.

However in the online world this is sometimes amiss as brands prefer their online video ads to be free of “Rewarded Media”.

Rewarded media has its place and can play an important part in terms of “Social Sharing” (everyone likes to receive and share a bargain with their friends). Whilst Rewarded Media seems to be a taboo in this segment it could play an important part for product launches and film releases especially if “Social Sharing” can be integrated someway with “Rewarded Media”;

9. Analytics and key metrics

All viral campaigns should have a campaign distribution plan. This is vital to ensure that the video ad achieves all of the targets and metrics that were initially set-out with the brand.

To ensure that all viral campaigns stay on plan, they should be properly tracked with continual analytics and using key performance metrics. This will help the advertiser to better understand the consumer audiences, who have interacted with the content, providing data such as times of use, places of use etc. Be wary of gathering too much information on potential consumers (for example email addresses) as this can turn-off your audience and create a barrier for the online video advertisement.

10. Continual Improvement

Post campaign evaluation is essential for continued improvement. This will enable you to ascertain important data such as: what has worked and what hasn’t, traffic sources, what consumers were saying in forums and social networking sites.

Try to understand why the video ad generated the level of traffic it did and this should enable you to identify key tools that can be replicated for a future viral campaign.

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What Is A Digital Media Player?

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A Digital media player is a device that can store and play digital media files. There are thousands of brands available in the market and choosing the right one could be a tedious process. If you are searching for a better strike, for your money then the Western Digital WD TV Live Plus HD Media Player has some of the best features. It is a favorite and popular player that is rated high by its users.

Ease of use and its features makes it a wide choice in the market. The latest version released has some added functionalities when compared with the previous ones. It is network geared, and allows playback up to 1080p TrueHD and sound output through media player output or the HDMI output. Additionally, this has the capacity to play Netflix live to your TV. One big vantage is it has a good menu system for selecting the media files.

The WD TV Live digital player allows you to stream music, videos and photos to your TV and plays your music through your home theatre system. The player does not have an inbuilt hard drive. It must be connected externally with a USB device or any network containing your media files. A popular choice of storage device is the Western Digital WD Elements1 TB USB 2.0 Desktop External Hard drive that will have enough space to store any number of photos, videos, movies, and music.

It comes from the same manufacturer and hence it is a tough wired network, ready to use media player. You can also go wireless, with a USB wireless device. There are many wireless adapters available in the market with which you can convert your WD TV Live into a wireless player. One major disadvantage is, it definitely does not allow you to add internal hard drive to your media streamer. If this is not an issue, then you can seriously consider the WD TV Live media player which is fantastic and user friendly.

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Watching TV Shows Online – P2PTV vs Streaming

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If you want to watch TV shows online there is more than one way to do it. Peer to Peer TV (P2PTV) and streaming media remain the two most popular choices. This article will talk, in simple terms, about the advantages and disadvantages of the two protocols.

1. Peer to Peer TV, better known as P2PTV.

This is the newest kid on the block and a lot people are taking notice of P2PTV. How can you not notice it, when the makers of Skype have taken this on as their next project? Joostt is just one of the players in and increasingly competitive field. P2PTV works on the same principles as BitTorrent. The big difference is that P2PTV does not take packets of data in a random order. Instead P2PTV picks up all of the parts in sequence. What this means, for the viewer, is that you are able to watch the show as you download. You then share the information along to the next person or people watching the program, seeding as you would for a normal torrent.

Advantages:

– You can watch high quality shows using P2PTV, just the same as you can with BitTorrent.

– There are legal networks available.

– The technology is improving constantly, and a lot of money is being poured into P2PTV.

Disadvantages:

– There is one great disadvantage to P2PTV, and that is that it does use similar protocols as BitTorrent. With that in mind, if your ISP shapes torrent traffic in any way at all, or it is blocked by a school or college network, then you may no be able to use P2PTV.

2. Online streaming   TV   media .

Online streaming media has been around for years. You have most probably come across online media streaming in your travels across the Internet. The way streaming media works is similar to the way normal HTTP traffic works. It’s called Real Time Streaming Protocol or RTSP. As a type of traffic on the Internet it is virtually invisible to normal traffic. The way the video downloads is in sequence, and the packets are delivered sequentially in order to your computer. You can watch as it downloads, just as you can with P2PTV.

Advantages:

– Streaming media looks like normal Internet traffic, so if your ISP is shaping torrent traffic streaming media will still get through unhindered.

– Although it’s an old technology, it is being improved all the time.

Disadvantages:

– Because of the way streaming downloads, during peak times the picture can become jerky due to the speed of traffic.

The two main protocols for watching TV shows online both have their advantages and disadvantages. When choosing which way to go, take in to account your circumstances and how your ISP or college network operates, and you’ll be watching your favorite TV shows online without interference.

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